When it come to managing content fl ow, we can provide documents to
your staff to upload to the web, or we can do it for you..
The popular choice is for us to do all the work and be the ‘one-stopshop’.
Our IT wing (www.MyCyberGuru.com) sets up a News Portal database
which links to your current site. Alternatively, we can also plug our database
software directly into your website and use it to store all of your
content, not just news stories.
This News Portal software is abreast of the latest technology and provides
readers a variety of means to obtain the latest content: RSS Feeds,
Podcasts, and SMS wireless transmission.
Some of these technologies allow readers to get the latest information
without even having to go to your site – they bring your website to the
reader.
Our news portal database also allows readers to participate through
direct commentary, allowing companies not only to hear feedback but to
capture direct testimonial material which can be useful for marketing.
These reader ‘threads’ also allow readers to trade conversation with each
other, thereby creating an online community of discussion.
Online forms for readers can also be customised so individual staff members
in your offi ce get questions pertaining only to their fi eld of expertise.
The News Portal also has the unique ability to ‘tag’ every story, image
and content piece with ‘keywords’. Stories that have matching keywords
can appear together. This unique feature allows related content to be
stored in different areas of your site and still appear together on a single
page, thereby creating a more organic viewing experience for the reader.