Content management creates Google-friendly sites.

As a result, a side-benefi t or direct benefi t, depending on your point of
view, is that sustained content management generally elevates your

Google and other search engine rankings.

By uploading new content and constantly updating your website, your
webpage ranking or ‘credibility’ rises. For example, “PageRank” is at the
core of the Google indexing system.

The more relevant content which circulates on your website, (and the
greater the frequency of updating), the greater will be the frequency with
which search engine ‘spiders’ index your website.

Sites which are well maintained and ripe with fresh content on a regular
basis are re-indexed almost instantaneously by Google and other leading
search engines. This makes your site more visible and therefore more
‘click-ready’ – again pushing your rankings even higher.

The key to all this is content management.

Content management keeps your site updated and fresh. It keeps viewers
on your pages for more than a superfi cial amount of time.

The longer readers stay, the better your ranking. There are no shortcuts
to improving your search ranking.

There are, however, many well documented “tricks” such as using hidden
text and fl ooding your pages with keywords.

These techniques can actually be counterproductive because search engines
have programs that blacklist sites attempting to cheat the system.
Real search engine optimisation requires a long-term content management
strategy.