MyCyberGURU
1.888.558.4878
Suite 305 - South Tower
5811 Cooney Road
Richmond, BC, Canada
V6X 3M1
BC Salmon Farmers
The British Columbia Salmon Farmers Association (BCSFA) is based in Campbell River, British Columbia - a coastal community on the northern half of Vancouver Island. Our salmon is raised in a manner which respects and protects the natural environment. The result is a tasty and nutritious product enjoyed by people around the world.
In fact, farmed salmon is now BC's largest agricultural export and provides jobs and opportunities to more than 4000 people, many living and working in BC's coastal communities and First Nations.
Content Management:
As an integral part of the BC economy, the BC Salmon Farmers Association has the need to communicate with the BC public on a variety of levels. One project area which Mycyberguru developed in partnership with the BCSFA was a public awareness campaign about the versatility of farmed salmon and its usability in different Asian culinary traditions: Thai, Japanese, Indian, Malaysian, Sri Lankan, and Chinese
In a campaign which lasted 3 months, Mycyberguru prepared written and graphics creative which ran in print media. Samples included: